Africa is obsessed with sport ; football (soccer) being the biggest contributor to this craze. Recent developments from the past few years show that sport is no longer just a source of entertainment but a means for many to earn a daily income.
Sports betting is a way of life for many people in Africa ; some actually treat it as a sole source of income – while Africa is still perceived as a poor continent where up to 40 percent of people live below the poverty line, the continent is fast emerging as one of the most promising and lucrative markets for sports betting.
In South Africa, government statistics show more than half of the adult population is involved in gambling activities, predominantly sports betting, on a regular basis.
Betting companies have benefitted from the betting hungry market of South Africa no doubt but as they expand their services beyond South Africa, they should be aware of the changes in how payments for bets placed are done.
South Africa uses cards and online banking platforms as their source of payment handled by FNB, Capitec, Nedbank, ABSA and Standard bank. Some of these banks are non existent in South Africa’s neighbours or not as popular for that matter.
Unlike South Africa, many of Africa’s other countries use mobile money as they go to option for payments being made and receiving money which mobile money isn’t in South Africa.
How then can Companies in South Africa reach out to clients outside the nation ?
Dusupay, which is highly regarded to be Africa’s number one reliable aide to payments across the continent regardless of pay mode used, gives companies the business advantage when dealing across borders.
Betting companies in South Africa are advised to integrate with Dusupay because it allows clients outside Africa to pay for bets made using their mobile money platforms through Dusupay who then avail the funds to the banks that betting companies use.
With Dusupay, it is a win for the betting businesses who get to extend their services beyond borders without having to deal with changes in payment schemes.