Entrepreneurial activities have changed over the years – business has changed from mere rigid ways of showcasing their brands to more innovative online avenues of selling their products.

Here are some simple tools that have helped propel businesses to flourish in the digital era ;

  • E-commerce and suitable payment avenues
    The essence of business is to carry out smooth transaction. Use of tangible cash is a thing of the past – with time being a factor and businesses becoming global, more convenient forms of pay where required to speed up the process.

    DusuPay sorts the issue of businesses with an online presence accepting payments from Africa. Integrating with DusuPay allows a business to collect money from all payment alternatives in a targeted country on the continent. 
  • Effective communication – Communication is a crucial aspect, both within and outside a business –  effective means of communicating help to coordinate the processes of production or service provision in various departments and also when liaising with customers,investors and the demand that consumes the product / uses the services. 
  • Proper accounting
    This helps communicate to owners, managers, and other stakeholders the company’s financial performance that help make better business decisions that enable the enterprise to remain on the intended commercial track. 
  • Strategic marketing
    Creating brand awareness is key in letting the clients know what the business is all about. Owners are advised to study their market so as to go with the right marketing strategy so as to get viable results. 
  • Team work
    This is simple but yet the most crucial of all – from investors, managers, clients, the government and various other bodies, all are required to work hand in hand to overcome the various huddles that may limit global business.
Reuben Kihumuro

Author Reuben Kihumuro

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